SageMaker Ground Truth review
For text, image, video and 3D point cloud data, SageMaker Ground Truth is an AWS labeling service; new customers are no longer accepted.
- Whether it's open source
- No
- Where it runs
- Only AWS cloud; your data remains in Amazon S3 buckets that are your own
- Price
- Workforce costs are extra; you pay per reviewed object, and Ground Truth Plus comes with per-project pricing.
- Choice at no cost
- Its pricing page lists no free plan
- File types
- Still images, Video, Text, 3D laser scans (LiDAR) and Rating AI chatbot replies
- Audits and laws the service names
- GDPR
- Workforce for labeling
- Use Amazon Mechanical Turk, an AWS Marketplace vendor or your own private team.
Sources: aws.amazon.com faqs · aws.amazon.com pricing · sms task types page at docs.aws.amazon.com · sms page at docs.aws.amazon.com
Who it's for
Teams already using Ground Truth with data kept in Amazon S3 will find it suits them. Since new buyers can't sign up, they have to choose a different platform.
Two things to know about SageMaker Ground Truth
- AWS says new customers can't join Ground Truth and no new features will come.
- The Mechanical Turk option taps over 500,000 independent contractors across the globe.

What SageMaker Ground Truth offers as an annotation tool
- Images, text and video have built-in task types
- Task type for tracking objects in video frames
- Point cloud task types for 3D lidar data
- For generative AI, human feedback includes rating chatbot answers (RLHF) ranking of model responses.
- During labeling, AI assistance uses machine learning for automated data labeling so less manual work is needed.
SageMaker Ground Truth and similar platforms
| Platform | Whether it's open source | Where it runs | Price |
|---|---|---|---|
| No | Only AWS cloud; your data remains in Amazon S3 buckets that are your own | Workforce costs are extra; you pay per reviewed object, and Ground Truth Plus comes with per-project pricing. | |
| No | Cloud | Not published | |
| No | Cloud, VPC or on-premises (Enterprise) | Plans on request: Starter, Team and Enterprise | |
| No | Cloud or your private cloud | Paid plans on request; free tier | |
| No | Cloud | Plans on request: Starter, Pro and Enterprise |
Labeling services for the files SageMaker Ground Truth handles
What to ask SageMaker Ground Truth before you sign
- Which data types and label tools come with the plan we would buy?
- If we ever leave, can we export every label in our own format?
- Does the plan include model-assisted labeling, or is that an extra cost?
- Do we bring a labeling team of our own, or can you also supply one?
Would you rather have people do the labeling for you? Describe the job once and three annotation companies reply.
Send a brief to three companies

